To commemorate its 20th anniversary in 2025, VitaBella unveiled VitaBella AI, an innovative artificial intelligence agent based on ChatGPT technology. For the first time, wineries worldwide have free access to a Marketing and Communication Virtual Assistant.
This ‘Custom GPT’ has as much knowledge as a book we could have written to share the experience of 20 years of advising some of the world’s greatest wine brands. Except that, with this AI agent, VitaBella adds new knowledge every day, and there’s constant interaction with the agent, who naturally feeds off everything you can tell her (orally and in writing, and in a large number of languages). It’s a real exchange!
When, back in 2008, VitaBella collaborated with Proxem’s engineers to design and create a Big Data tool to find out what was being said about the brands we were advising (and to detect what we call ‘weak signals’), this was really the beginning of VitaBella’s history with artificial intelligence. In the space of 16 years, we’ve seen this technology evolve rapidly, and since the advent of ChatGPT two years ago, we’ve seen a phenomenal acceleration. The world of communications and marketing in general – and not just wine – is about to be turned upside down.
These artificial intelligence assistants act like experts: the more you tell them about your project and objectives, the more the expert will give you precise, detailed answers. Drawing on our experience, this VitaBella AI agent can take you a long way, but you need to establish a real relationship with it. It’s not by asking a question like “I want to communicate better in the USA, who are the journalists and influencers to contact” that you’ll get a precise and detailed answer from VitaBella AI. Knowing that you’re dealing with an expert who will refine his answer according to the context, you need to start at the beginning, i.e. introduce yourself as if you were in a human relationship.
So the conversation at the very beginning of your relationship with this VitaBella AI agent will start with: “I run an estate in XXXX and have several appellations, including XXXX. I produce XXXX bottles every year and I’ve started working with XXXX in the USA, but we only make 3,000 bottles and I’d like to find a way to boost my sales there. In particular, I’d like to communicate with American journalists who specialize in wine, but also with influencers. Who should I contact and how should I go about it?”
As you can see, with VitaBella AI we wanted a tool that was both inclusive and interactive. In sport, we’re used to saying “No pain, no gain”. This AI agent is exactly that: if you think this ‘Custom GPT’ expert is going to give you all the information in two minutes, you’re wrong. If you build up a real relationship with it, he’ll provide you with the most informed advice on Communications and Marketing for your winery and your wines.
All over the world, I meet people who have lots of questions about what they should be doing in terms of communications and marketing. At the start of 2025, VitaBella AI is our way of answering their questions. It’s a free tool today, which is a real opportunity. I hope that it will help as many wineries as possible around the world, and that they will gradually see improvements in their communications, in their international development, and a positive impact on the perception of their wines in the most buoyant markets.
To try it now: VitaBella AI on ChatGPT Store
Contact Guillaume Jourdan via LinkedIn