Advertising campaigns, the Parisian launch of a prestigious perfume house, a new Zero-Alcohol brand…What a year 2025 has been! One of those rare vintages in time that we will not soon forget — so rich in emotion, encounters, bold undertakings, and resounding successes. A year that reaffirmed, were it still necessary, that a sound strategic roadmap is not merely a tool: it is the compass guiding brands toward enduring success.
At VitaBella, we witnessed this truth unfold at every turn over the past twelve months. It began with a striking duo — French singer Patrick Bruel and famous winemaker Nicolas Jaboulet — for LEOS Rosé and Blanc, whose acclaim shows no sign of slowing. In another sphere, Ratafia Champenois in Champagne continued its exemplary ascent, proving that a clear positioning and unwavering excellence carve a path to triumph in the fiercely competitive world of fine spirits. The Moutard Family whiskies and The Gardener gin by Brad Pitt likewise confirmed their vitality and distinctive spirit.
And to all those who, throughout the year, claimed that “No alcohol” heralded the future of wine, I can only reply with evidence from the field: in 2025, it was the “Low Alcohol” wave that gained true ground—not the total act of renunciation. In the “No Alcohol” segment, only the very top three wine-positioned brands will manage to exist meaningfully; for the rest, the road will be arduous. That’s the challenge ahead, one we have embraced this year at VitaBella with the launch of a new label endowed with all the right strengths…
Our recent collaborations in the world of cigars — notably with Davidoff and Henri Giraud — reminded us that wine holds no monopoly over constraint. Despite the often dense web of regulations, it remains possible — and deeply rewarding — to build strong brands within demanding environments. Compared to that, the marketing of cosmetics and perfumes might seem almost child’s play…Which brings us, with great pride, to BEAU DOMAINE skincare: radiant in 2025, collecting awards, and adored by a constellation of celebrities (and yes, Brad Pitt is clearly aging with enviable grace thanks to his skincare ritual!).
Equally thrilling was the French debut of Xerjoff perfumes — Rue Saint-Honoré, no less, what a distinguished address! — whose collaborations, including those with Champagne de Venoge and Chef Yannick Alléno, left a memorable imprint on both the press and the public. Speaking of the press — across Cosmetics, Perfume, Wine, and Lifestyle — it remains a cornerstone of our Maison, alongside social media, where the creative editorial content for Champagne Taittinger once again shone throughout the year.
Because our clients’ playground is the world itself, 2025 offered us a dazzling mosaic of destinations and encounters — from Vinexpo Singapore to the splendid third edition of the PFV Prize in Kyoto, by way of London, Rome, Istanbul, Dubai, New Delhi, Bangkok, Shanghai, Tokyo, San Francisco, and New York. Each stop enriched our VitaBella Luxury Report, published this month, brimming with insights from importers, sommeliers, distributors, and General Managers of distinguished hotels.
It would be impossible to look back on 2025 without mentioning the spectacular renaissance of Château de Beaucastel (celebrating twenty years of collaboration with the Perrin Family) and the 400th anniversary of Henri Giraud, a joyous occasion that also marked our fifteen-year partnership — a truly singular success story in Champagne.
So many stories, faces, and ventures have woven the fabric of our daily life in 2025. Indeed, this year encapsulated the full intensity of our decades of experience. And as the world continues to evolve — amidst uncertainty, strategic shifts, and the rise of artificial intelligence already reshaping the contours of communication and marketing — one thing is clear: 2026 promises to be even more exhilarating, demanding, and inspiring.
Contact Guillaume Jourdan via LinkedIn
