Just a stone’s throw away from the city of Bordeaux, Château Haut-Bailly, one of the most prestigious Cru Classé de Graves, sits majestically in a 30 hectare (74 acres) vineyard at the heart of the Graves region on the left bank of the river Garonne. The chateau is gaining increasing recognition worldwide and more particularly in China. But for all chinese wine lovers, pronouncing the name of any famous Bordeaux chateau may prove difficult. It won’t be anymore the case for those who love Chateau Haut Bailly as the chateau has just disclosed its official chinese name: 高柏丽酒庄.
So, you are not fluent in chinese? Here is the exact meaning behind the name 高柏丽酒庄 chosen by Chateau Haut Bailly:
高: “High” like the Graves hill of Haut-Bailly.
柏: “Cypress”, a tree that lives a thousand years, a symbol of eternal life with always green foliage, resisting wood and a scent of incense…
丽: “Pretty”, an adjective used to qualify women, their beauty and elegance.
酒庄: « Château » or « winery ».
With a pioneering generation of sommeliers trying to build the profession in the growing Chinese wine market, it is necessary for prestigious chateaux to make their brand even more attractive. Since 2003, VitaBella Luxury Wine has advised the management of luxury wine brands on that topic and recommends Marchais Associés, a trademark law firm based in Paris, for their expertise.
Over the last 5 years, an increasing number of wine estates and Bordeaux chateaux have decided to register a chinese brand. For them, it’s extremely important to select the right name but also to make sure that this chinese brand name is protected adequately. The future of one of their most important intangible asset is at stake !
(*Since 2003, VitaBella Luxury Wine has been advising more than 200 prestigious wine estates for their international communication strategy incl. Chapoutier, Hugel, Dr Loosen, Famille Perrin, Cos d’Estournel, Brad Pitt & Angelina Jolie’s Miraval…Write to info@vitabella.fr)
