The Drinks Business and Liv-ex have just published the 2013 edition of the Liv-ex Power 100 – the annual list of the most powerful brands in the fine wine market. Chateau Pavie becomes world’s most powerful brand in the fine wine market. A premiere for this list published by the UK Magazine and the global marketplace for professional buyers and sellers of fine wine: for the first time in its eight-year history, the brand at the top of the list was not a First Growth or DRC. Gerard Perse: “Chateau Pavie is unique in Bordeaux and we are thankful to international wine experts who, year after year, are giving us the best scores. St Emilion is an extraordinary place to make wines with a great elegance and a long aging potential. Being world’s most powerful brand in the fine wine market is a great reward for the tremendous work done at Chateau Pavie since 1998.“ The starting point of the 2013 edition of the Liv-ex Power 100 was to take a list of all wines that traded on Liv-ex in the last year and group these by brand. They then removed all those that had traded lightly. Brands were ranked using five criteria: year on year price performance, average critic score (Robert Parker, The Wine Spectator, Allen Meadows, Stephen Tanzer and James Suckling), trading performance on Liv-ex, number of wines and vintages traded, and average price. Only the wines and vintages that traded on Liv-ex in the last year were included in the calculations. View the full list here:Liv-ex Power 100 (Write to VitaBella info@vitabella.fr)
Chateau Pavie becomes World's most Powerful Brand in the Fine Wine market
