Wine Marketing & Twitter: Brancott Estate Wines (Pernod Ricard) Offers Two Airline Tickets to New Zealand for Tasting Notes of 140 Characters

A good glass of wine is a great escape at the end of a long day. But what if your escape could be real? What if taste and smell could drag your other senses along? What if simply drinking wine and tweeting your thoughts on it could score you two airline tickets to New Zealand? Now it can.

Brancott Estate (Pernod Ricard), the world’s bestselling New Zealand wine, is announcing the #WhatIf challenge in which participants are invited to use their noses, palates and Twitter accounts to share their thoughts of the producers’ wine, via a creative 140-character take on the traditional tasting note. “Social media, and Twitter in particular, has changed the way we share our thoughts and feelings with the world, and has democratized subjects once dominated by a select few,” says said Patrick Materman, Chief Winemaker for Brancott Estate. “The #WhatIf challenge is revolutionary for us, because it allows Brancott to hear how wine drinkers, not just wine experts, experience our wines.”

Beginning today, wine enthusiasts need only to taste one of the wines from the Brancott Estate portfolio — which includes an award-winning range of Sauvignon Blancs, Pinot Noirs, and a Pinot Grigio — and craft their version of a tasting note, taking great care to utilize each of the characters allotted in the tweet. Two airline tickets to New Zealand will be the reward for one author’s efforts in using creativity and judicious care to articulate their take on the taste of the Brancott wines.