Launch of Wine Battles Pits Wine Connoisseurs Against One Another

Launch of Wine Battles Pits Wine Connoisseurs Against One Another

Vitabella wine

While many oenophiles tend to enjoy their wine alone or with friends and family, a new service aims to turn their love of wine into a competition. Recently launched Wine Battles is the only competitive social event that turns wine tasting into a game.

Each wine battle consists of multiple bottles of wine delivered to participants’ homes. Each week, participants decide which of the two bottles delivered they prefer. Those who choose the wine selected by the most participants moves up in rank. It’s like a chess tournament for wine lovers. Winners receive 25% off of all battle wines.

We hope to change the way people explore and learn about wine,” said Wine Battles Founder Mike O’Brien, “What could be better, getting an education while imbibing fantastic wines from amazing wine makers?

The first battle, which begins October 1, 2012, is the Exclusive Pinot Noir Battle. It contrasts four fantastic Pinots, only one of which will be crowned Battle Champion by votes. This battle is limited to 200 participants. More information on www.winebattles.com

(Write to VitaBella info@vitabella.fr)