Diwali is popularly known as the festival of lights. It is an important five-day festival in Hinduism, Sikhism and Jainism, occurring between mid-October and mid-November. For most of the hindus/Indians, this is the biggest festival. There was a time when sweets were bought in bulk, packed in cardboard boxes and covered with coloured cellophane sheets during the festive season. The norm was to distribute either these boxes or dried fruits. Now, among other high-end gifts, more and more indians buy fine wines to show how successful they are. This new lifestyle will have a direct impact on wine sales in the future.
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