Number 8 is a good number for chinese people and those who travel regularly in China know this for ages. Lafite Rotschild seems to leverage on it now and it will certainly have a positive impact on its already strong image among chinese. It is true that each number has a signification for chinese. It is also true that a figure like 2008, made of 4 numbers, has a signification. In fact, chinese are not only considering the number 8, they consider the 4 numbers together to define the signification of the whole figure. If you are lost at this point, please read it again. Otherwise we would recommend to read this article which made us wondering: if 8 is a good number for chinese, what about 2008?
Read the full article on http://blogs.wsj.com/wine/2010/10/27/lafites-asian-connection/
