Domaine Henri Giraud is poised to make history in Champagne. At the Wine Paris / Vinexpo 2026 trade fair (from February 9 to 11, 2026, at Paris Expo Porte de Versailles), the house will present in exclusive world premiere BE 10.8, the visionary prototype of what Champagne will be in 2050.
That Henri Giraud should be the originator of such a revelation comes as no surprise. For 400 years, this family established in Aÿ has continuously blazed new trails whilst remaining faithful to the very essence of its exceptional terroir. A pioneer of the ESPRIT NATURE movement in 2017, a visionary with the launch of Triple Zero (Zero Pesticide, Zero Insecticide, Zero Herbicide) in 2020, the house has always anticipated what the wine world would seek tomorrow. Today, Henri Giraud reaches a new milestone. A milestone that does not betray its roots, but propels them towards the future.
BE 10.8: An Enigmatic Name, An Exceptional Promise. What lies behind this mysterious appellation? BE for BIEN-ÊTRE in French, or well-being. What bold vision has the Giraud family crafted in the secrecy of their cellars? How can a house so devoted to tradition reinvent Champagne whilst remaining deeply rooted in its DNA? The answers to these questions will be revealed on Monday, February 9th. Yet already, one certainty emerges: BE 10.8 is not merely an experimental cuvée. It is a manifesto. A declaration of intent. A prototype that prefigures the future of one of the world’s most prestigious wines.
In the realm of luxury and fine wines, only those houses that combine excellence with innovation can afford to project their vision a quarter of a century hence. Henri Giraud belongs to that rare breed of houses whose worldwide reputation rests upon exceptional quality, unanimously acclaimed by the most discerning experts and connoisseurs. The chalk of Aÿ, the exceptional Pinot Noirs, the savoir-faire handed down through generations: so many assets that the house has never taken for granted, but rather considered as a heritage to cultivate, to enrich, to reinvent.
Rendez-vous Monday, February 9th, 2026. The Champagne world holds its breath. Professionals, enthusiasts, the curious: all will gather at the Henri Giraud stand during Wine Paris / Vinexpo 2026 to discover and taste this historic prototype. BE 10.8 promises to open a new chapter in Champagne’s history. A chapter that only a family guided by four centuries of experience and an undiminished thirst for innovation could write.
The Champagne of the future has a name. It also has a birth date: Monday, February 9th, 2026.
