1) THE CHANGING GROCERY AISLE Try Before You Buy. Packaged food products have used sampling for decades, but the preservation and digital reporting technology advances have now allowed the wine industry to catch up. Wine Lounges. Many wine shops and grocery retailers are providing bar stools and stemware to enhance the buying experience. 2) TINY BOTTLES The other emerging trend for 2011 are tiny bottles. These are minibar-sized bottles of wine that have all of the same advantages of a glass of wine, but allow consumers to try a higher-end glass at an accessible price. 3) WINE BY THE GLASS SALES TO INCREASE At many restaurants, wines by the glass volume accounts for 50 percent of total sales, a significant increase over past years. Expect this trend to pick up steam. 4) WINE ON TAP In restaurants and wine bars expect to see wine on tap. It’s more cost effective and the savings can be passed on to consumers. The free spending spirit that helped drive the wine industry to great heights is still out there, although it’s been tempered under the guise of moderation. Consumers will spend on big wines in 2011, but it’s going to have to be one perfectly poured glass or taste at a time. (You can reach the writer at info@vitabella.fr)
Four key Wine Consumption Trends that point to more robust Wine by the Glass Sales in 2011.
According to Napa Technology, developer of the WineStation, four key wine consumption trends point to more robust wine by the glass sales in 2011. Today’s consumers’ tastes for fine wines and vast selections are returning, but taking a chance on an unknown or more expensive wine can be a risk many consumers are hesitant to make. For restaurants, grocery or retailers meeting the demand requires an investment and management of higher-priced or cult wine selections. In 2011 retailers will have to find cost-effective, innovative ways to satisfy cautious consumers’ need for luxury wines. Here are the 2011 Trends to Watch:
