What is the prime question you should ask yourself when you are working on a marketing budget? Are we reaching the right audience? Brands today are more challenged than ever before to be both strategic and reactive in their efforts to reach, engage and drive action among their audiences.
Brand marketers are offered new tools in 2015 to better reach their audience and Facebook wants to play a major role in this area. They have just announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News feed.
With this new tool, Facebook is trying to find solutions to help marketers to reach consumers at the moments that most influence their decisions. As Facebook puts it : “From friends’ recommandations to information about the places and things that interest you, Facebook helps you connect with the world around you. Place Tips will show you fun, useful, relevant information about the place you are at.” Currently in test and only available on the Facebook apps for iPhone, Facebook Place Tips may be the good surprise for wine brand marketers in 2015 !
(*Since 2003, VitaBella Luxury Wine has been advising more than 200 prestigious wine estates for their international communication strategy incl. Chapoutier, Hugel, Dr Loosen, Famille Perrin, Cos d’Estournel, Brad Pitt & Angelina Jolie’s Miraval…Write to info@vitabella.fr)
