La Vieille Ferme Rosé has been the favorite French rosé wine in the United States since 1970. The latest Nielsen figures* have just confirmed La Vieille Ferme Rosé’s position as the best-selling French Wine on the American market in terms of units. A truly transgenerational phenomenon – from previous generations through to millennials – which has only grown in strength in recent years.
Jean Pierre Perrin: « La Vieille Ferme was introduced to the United States in 1970. We chose to produce an inexpensive, straightforward, top quality wine to sell to French wine lovers. The response was an immediate, overwhelming acceptance and an outpouring of critical acclaim from eminently knowledgeable critics who recognized La Vieille Ferme for its consistently fine quality and value.»
La Vieille Ferme has been popular with wine lovers for over 40 years. Produced in the peaceful and sunny part of France, each colour is an expression of its terroir: some vineyards bring elegance and structure to the red and rosé wines; the altitude brings freshness and finesse to the whites.
La Vieille Ferme is made with great care and integrity by Famille Perrin. Top wine critics around the world have praised the producers of this wine for its irreproachable quality, which has achieved international recognition.
*(Source: Nielsen, US Food, 12 weeks W/E 09/30/16)