(This post “Heterogeneity, Pichon Comtesse de Lalande…Five “Big Data” common view points of Bordeaux Primeurs 2017.” was written by Guillaume Jourdan. Contact him via LinkedIn)
Instagram, Twitter, Facebook, WeChat, QQ…In the luxury industry social listening should be a way of life. The champagne houses and international wine brands that we advise use technology to improve the efficacy of their marketing and communication. Understanding new trends, integrating them in the brand’s strategy as soon as they emerge, improving the efficacy and precision of advertising campaigns, creating pertinent editorial content for brands – all of this helps to create a stronger, more emotive link with today’s consumers and those of tomorrow.
VitaBella Luxury Wine has collaborated with Proxem (French specialist in the semantic analysis of textual big data) to carry out a sentiment analysis of wine professionals from around the world by collecting multilingual data form the web and social media. Once again this year, thanks to Big Data, the analysis of weak signals and recognised expertise in the wine world, Vitabella Luxury Wine and Proxem reveal the first trends before Primeurs week – who are the big winners of the Bordeaux Primeurs for the 2017 vintage?
Other than the main topics covered by professionals (climatic conditions and quantities produced) there are clearly five consensuses around the Bordeaux Primeurs 2017.
1st consensus: The vintage looks set to be below those of 2016 and 2015 but above those of 2013 and 2014. Hence why it has often been said that prices should fall.
2nd consensus: Heterogeneity (irregular results according to the châteaux) .
3rd consensus: Pichon Longueville Comtesse de Lalande 2017. This wine has received the most positive comments across all of the languages studied. The English and Americans are the biggest fans of this wine whilst a smaller proportion of French tasters have rated this wine.
4th consensus: Top four appellations: 1) Pauillac 2) Saint Julien 3) Saint Estèphe folowed by 4) Pessac Léognan. Note: On the right bank, the verbatim emphasised unusual blends (due to a vintage strongly affected by frost) that give different profiles than those usually presented by the châteaux each year.
This is how they were described by a large majority of those who had had the opportunity of tasting these wines before anyone else, from 1 March to 7 April 2018 (the official Primeurs week takes place from 9 to 13 April 2018.) Other than the international critics who were already in Bordeaux in March, a number of professionals (negotiators etc.) have tasted the wines at the châteaux themselves and have given their opinions. In the next few weeks, VitaBella-Proxem will publish the second part of its study with the Top 10 châteaux for 2017 vintages. As well as these rankings for châteaux and appellations, this study will reveal the different points of view of French, Anglo-Saxon and Asian experts.
If you would like to follow the Bordeaux Primeurs 2017 campaign in real time, VitaBella Luxury Wine and Proxem recommends the following hashtags: #bdx17 and #enprimeur