With just a few days to go until the Cannes Film Festival, where the famous bottle with its ample curves will feature prominently during dinners, Miraval Rosé has revealed its true colours in a new visual. “Here Comes the Sun” is the hallmark unveiled by the Brad Pitt and Angelina Jolie estate this week in the latest issue of the American magazine WINE SPECTATOR. Also unveiled through this visual is the new engraving on the bottle, designed to reduce the growing risk of forgeries (read the article « Jolie-Pitt Rosé Suffers the Sincerest Form of Flattery » ). The name “Miraval” etched into the bottom of the bottle created exclusively for the estate is instantly recognisable.
The round “O” shape of the label is the ideal backdrop for the signature. By the way, doesn’t “Here Comes the Sun” ring a bell? It’s The Beatles, of course (click on the sound of the day button, top right, to listen). This new visual is thus a reminder that Miraval is also a venue dedicated to the arts – music, films, theatre, Provencal cuisine and fine wines – where world-renowned artists such as Pink Floyd, Sting, Sade and The Cranberries have been coming to record albums since the Seventies. The sun is here at last – it is time to celebrate it!
