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M.Chapoutier becomes World’s Most Admired French Wine Brand

1 mai 2012 No Comment
Michel Chapoutier

M.Chapoutier is the World’s Most Admired French Wine Brand according to a survey by Drinks International. The full list of the 50 World’s Most Admired Wine Brands includes Chateau Lafite Rothschild, Domaine de la Romanée Conti, Duboeuf, Chateau Pétrus and many other great names. Sixty members of the global wine community nominated the wine brands they admire most. Voters included Peter McCombie MW, Peter Marks MW, Tuomas Meriluoto MW, Kym Milne MW and Lynne Sherriff MW.

The nomination will be communicated in the edition of the magazine to be distributed next week, in the supplement "50 most admired brands 2012". The group of influential persons that comprised the jury was asked to vote on the most admired wine brands, with which they had no associations, on the basis of criteria including:

1) Constant improvement in quality of the wine

2) Reflects its region or country of origin

3) Responds to the needs and tastes of its objective public

4) Successful distribution and packaging

5) The wine is very attractive to a widely-spread demographic group

Michel Chapoutier commented: "I always considered M.chapoutier as a signature and not as a brand. So maybe this signature has been transformed gradually into a brand through our strong commitment to peasant values ​​: an obsession with the quality of the wine, an obsession with the message of the wine by itself, an obsession with the integrity of the wine and always regardless of price.."

In his opening summary, Most Admired Wine Brands editor Graham Holter writes: The results provided a fascinating insight into how the wine industry regards its leading players.The list includes brands that are found in Shanghai boardrooms as well as mom and pop stores in Minnesota, and all points in between. Congratulations to all the brands who achieved a ranking in this unique project.

The 50 Most Admired Wine Brands are:

1 Concha y Toro

2 Torres

3 Antinori

4 Penfolds

5 Jacob's Creek

6 Kendall Jackson

7 Michel Chapoutier

8 Guigal

9 Vega Sicilia

10 Chateau Margaux

11 Duboeuf

12 JP Chenet

13 Ridge

14 Brancott Estate

15 Marques de Riscal

16 Chateau Ste Michelle

17 Oyster Bay

18 Cheval Blanc

19 McGuigan

20 Domaine de la Romanee-Conti

21 Campo Viejo

22 Cloudy Bay

23 Chateau Lafite

24 Fetzer

25 Marques de Caceres

26 Blue Nun

27 KWV

28 Robert Mondavi

29 Santa Rita

30 Chateau Haut-Brion

31 Villa Maria

32 Barefoot

33 Chateau d'Yquem

34 Faustino

35 Gallo

36 Chateau Le Pin

37 Lindeman's

38 O Fournier

39 Chateau Mouton Rothschild

40 Chateau Petrus

41 Undurruga

42 Woodbridge

43 Paul Jaboulet Aine

44 Babich

45 Dr Loosen

46 Wither Hills

47 Oxford Landing

48 Nobilo

49 Black Tower

50 Yellowtail

(Write to VitaBella Wine info@vitabella.fr)

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